Duration:  1 week

Now that you have a prototype, you need to be aware of how to capture user feedback in an organised manner to improve the design. Through these modules, you will learn various user and data-based design validation methods like usability testing and minimum viable product.

Topics covered:

• Purposes of usability testing
• Components of usability testing
• Conducting a usability test
• Understanding Minimum Viable Product (MVP)
• Build-Measure-Learn framework
• Identifying riskiest assumptions in your MVP

Tools and techniques used:

• Heuristic evaluation
• Usability interview
• Heatmap testing
• A/B testing

Duration: 2 weeks

Taking a product to development requires the PM to play a critical role in deciding the priority of the features that should go into development, defining the requirements with clarity, and working with tech and design teams during the sprint.

Topics covered:

• Agile methodology
• Scrum product development
• Sprint planning
• Writing effective product requirements
• Creating a product roadmap
• Creating a sprint backlog, a product backlog and user stories
• Building a product requirement document (PRD)

Duration: 1 week

The product is ready to ship. The focus now is on the features to perform in a stable manner.

Topics covered:

• Application of CI/CD (continuous integration and continuous deployment)
• DevOps
• Release management

Duration: 2 weeks

Managing a product requires the product manager to gauge the performance of the product on metrics. In this module, you will learn the metrics that need to be tracked, methods to track them and how to interpret the data.

Topics covered:

• Identify business goals and corresponding metrics such as revenue and traffic metrics
• Framework for prioritization of metrics
• Perform A/B testing
• Segmentation and funnel analysis
• Perform Multivariate testing and Cohort analysis
• Calculating customer lifetime value

Tools used:

• Mixpanel for segmentation and funnel analysis
• Google Analytics

Duration: 1 week

When the product is live, your main focus will be to increase the engagement of the users across the product and develop hacks to grow the number of users. In this module, you will learn about the various facets of user engagement, and methods to achieve user growth.

Topics covered:

• Acquisition growth hacking
• App store optimization
• Activation growth hacking
• Conversion rate optimization
• Retention growth hacking
• Referral growth hacking
• Revenue growth hacking
• Engagement and monetization models

Duration: 1 week

The success of a PM is dependent on more than strength in hard skills alone. This module covers the soft skills that a PM needs.

Topics covered:

• Leadership styles and interaction with teams and stakeholders
• Leading without authority
• Resource optimization and becoming a product leader

Duration: 1 week

In this module, you will get exposure to other topics that you might be expected to know based on the type of products or features that you will manage.

Topics covered:

• Database and APIs
• Tech Stack
• Version control systems
• Writing code
• Mobile first development

Tools used:

• Git for version control